My cold DM made me $8K. Here’s why it worked.

One of the best ways to get new Airbnb clients is also probably the most taboo - cold outreach.

But this same approach landed me $8,000 in revenue from one client over just 3 months.

Done right, cold outreach isn’t sleezy or annoying. It’s a game changer. If you think about cold outreach as only a way to get in front of new customers (turn and burn) you’re doing it wrong. But if you think about it as a way to get your name out there and develop relationships, you’re on the right track.

Cold DMs

One of our biggest customers came from a cold DM on Facebook.

Here’s a screenshot of the exact message. This resulted in a coffee chat, which turned into a quote, which turned into $8,000 in revenue over just 3 months.

Why did this method of cold outreach work? Because I wasn’t trying to sell anything. I was simply trying to establish a relationship and get to know another person in my industry.

Cold Calls

But cold DMs aren't the only way to do this. Another way you can do this is to cold call. I’m doing this right now to grow our commercial cleaning business as well.

So far, our goal is the same. We want to get our names out there and NOT try to sell anything on the cold call. I linked my script to this post on X if you’re interested:

Cold Email

The final member of this cold outreach triple threat is cold email. Here’s an example of how I used cold email to land some more Airbnb clients:

If you want more details on how to craft the perfect cold email, here’s a really long thread I wrote a while back:

Simply put, cold outreach (DMs, calls, emails) is an incredible (and free) way to find new customers for your business. Especially if you’re focused on connecting, building relationships, and offering value, your cold outreach strategy can go a long way!

If you want help crafting or learning more about cold outreach, reply to this email and I’d be happy to offer some more thoughts!

Until next time,

Logan