Growing to hit your goals

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What if I told you that the size of your business is completely up to you? Every action—or inaction—determines its future. Each day you are choosing how big you want your business to be by the actions you take or don’t take.

Sounds crazy? Check this out…

If I choose to spend my day sending cold DMs or asking Airbnb hosts if I can give them a quote for cleaning, I am choosing to grow my business larger than it currently is. If I spend my day interviewing potential cleaners and trying to work myself out of the schedule, I’m voting for a bigger business.

The opposite is also true. If you spend your day doing the cleaning alongside your employees, you are voting to keep your business the same size. Let me be clear, there is nothing wrong with that. But if you have bigger aspirations, you need to take bigger action.

So what’s your goal? Is it to hire your first cleaner? Is it to get to your first $10K month? $20K month? $50K month? $100K month?

Whatever your goal is, work backwards from your desired endpoint to identify what you need to do each day to get there. For me, it’s inviting 10 cleaners to interview and doing cold outreach to at least 10 hosts per day (more details here).

Working backwards from my goal of my first $40K/month, those are the steps I need to be taking. What about you?

Spotlight incoming 🔦 

Meet our spotlight business owner of the day: Hope W. 

Total properties: 250 / Total cleans per week: 60

From her first rental cleaning in 2021 to doing $350K per year, Hope has got a few things figured out. Here is her story (in her own words).

“I started my cleaning business in 2021. We have tripled our sales every year, year after year. Our business now has 20 employees, and we clean over 250 Airbnbs. We also have a residential team and do move outs and new constructions as well. We are making around $350k per year now.”

With all that incredible success, I asked Hope to share a few words of advice. Here is what she said:

“If you research making beds properly, proper cleaning techniques, fancy towels and do an excellent job consistently each time; you won’t have to market after your first few years at all! Calls will be coming in like crazy from referrals, and you’ll be rushing to hire and train new employees to keep up with the work load!

I would download an Airbnb cleaning checklist (shameless plug for ours - get it here) and make sure your employees follow it. It’s a good idea once you get big enough also to hire a laundry service and people to QA. For your residentials, it is good to follow up with the customer following the clean to ensure they are satisfied and maintain good customer service. Take feedback and use it to consistently improve!”

Consistency & excellence

Hope shares an incredible lesson with us: consistency and excellence. We’ve all met someone who started a new gig and loved it…. for the first week. After that, they decided it just wasn’t for them and threw in the towel. Not Hope.

This business is tough. And guess what, it gets even tougher. The ones who make it are the ones who power through and keep going. They see the massive hill in front of them they climb on! Why? Because they know that whatever is at the top of that hill will be worth it. Keep it up, Hope!

Want to be featured in our next spotlight edition? Fill out this form and tell us your story!

Scaling Woes and How to Overcome

Growth is an incredible thing for your business. Simply put, the more your business grows, the more money you put in your pocket. But, with growth comes some some growing pains.

Staffing, systems, payroll, you name it. Honestly, it all becomes a hassle the larger you get. That’s why it might make sense to implement some systems earlier than you think you might need to.

For example, I started using Breezeway to manage our cleaning schedule when we only had 7 properties. As of today, we have 51. It keeps our head on straight, helps us see the week ahead and gives us insight into any potential scheduling issues.

I also started using Quickbooks for payment collection and Gusto for payroll. Automating as much as you can will help tremendously as you scale beyond your own capabilities.

This brings up another topic: help. Yes, human help. I hired a full-time manager when my business was only doing $11K / mo. Was that crazy? Yes, absolutely. But I know that if I hadn’t hired full-time help, I would have gone nuts and thrown in the towel a long time ago.

And so I say, start the prep work now to grow. Be consistent and deliver excellent work! You got this!

Until next time,

Logan

Get the goods 🧼 

Want more knowledge to build your cleaning empire? The below are some of the best pieces of information to grow your business, perfect your clean, and become an expert in the field.

• Complete Airbnb cleaning checklist

• Airbnb cleaning business course

Some of our greatest hits:

• How to get customers - the ULTIMATE list

• Cleaners, protect your worth

• If a host says this, RUN!

• Levels to Airbnb cleaning